US Out-of-Home Advertising Growth Slows in Q1 2020
US out-of-home (OOH) advertising revenue grew by 4.8% year-over-year in Q1 2020 to reach $1.9 billion. But although any growth is welcome in the current climate, this represents the smallest percentage...
View ArticleThe “Graying” of America
While marketers seem to continue to focus their efforts on youth, broader population dynamics indicate that targeting products and services to older Americans would be a wise move for many businesses....
View ArticleMedia Ads Influence Home Improvement Behavior As Consumers Respond to Pandemic
Eight in 10 adult consumers who have made a home improvement purchase or are planning to do so say that it was COVID-19 that got them thinking more about home improvement projects. And, from awareness...
View ArticleOut-of-Home Ad Spend Plummets in Q2 After Years of Growth
Unsurprisingly, the second quarter of 2020 was not a good time for out-of-home (OOH) advertising. With cinemas, retail shops, large venues, restaurants and bars closed – and consumers told to stay at...
View ArticleOOH Ad Revenues See Big Fall Again in Q3
The third quarter of 2020 was another disappointing quarter for out-of-home advertisers (OOH), with the Out of Home Advertising Association of America (OAAA) reporting that OOH advertising revenues...
View ArticleOut-of-Home Ad Spend Fell by 29% Last Year
US out-of-home (OOH) advertising revenues decreased by 29% year-over-year (y-o-y) in 2020, totaling $6.1 billion, per figures released by the Out of Home Advertising Association of America (OAAA). This...
View ArticleWhat’s a Good Landing Page Conversion Rate?
When it comes to landing pages, the Media & Entertainment industry significantly outperforms all others for driving form fills, with a median of more than 1 in 10 (11.3%) visits resulting in a...
View ArticleFacebook and Instagram Ad Benchmarks for Retailers in 2020
With companies continue to increase their investment in social media advertising, especially in the last year, two platforms seeing plenty of investment are Facebook and Instagram. Benchmark data from...
View ArticleOut-of-Home Ad Revenues Register Uptick in Q2
Out-of-home advertising revenues grew by 37.9% year-over-year in Q2. The post Out-of-Home Ad Revenues Register Uptick in Q2 appeared first on Marketing Charts.
View ArticleMovers Report Making Big-Ticket Purchases
Most new movers have purchased furniture and TVs within 12 months of moving. The post Movers Report Making Big-Ticket Purchases appeared first on Marketing Charts.
View ArticleHalf of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3
Out-of-home advertising revenues grew by 38% year-over-year in Q3. The post Half of Out-of-Home’s Top Advertisers Doubled Their Spend Year-over-Year in Q3 appeared first on Marketing Charts.
View ArticleConsumers’ Spending Trends in 2022: Disposable Spending Expected to Dip
Consumers are increasing their focus on the necessities. The post Consumers’ Spending Trends in 2022: Disposable Spending Expected to Dip appeared first on Marketing Charts.
View ArticleUS Household Wealth Update: Baby Boomers Still Control Half; Gen X Share Rising
Millennials' share of US household wealth, while small, has jumped recently. The post US Household Wealth Update: Baby Boomers Still Control Half; Gen X Share Rising appeared first on Marketing Charts.
View ArticleTop Activity Online? Entertainment
People spend more time accessing Entertainment content online than any other category. The post Top Activity Online? Entertainment appeared first on Marketing Charts.
View ArticleOut-of-Home Advertising Continues Strong Rebound in Q1
Spending was up by 40.5% year-over-year to $1.8 billion. The post Out-of-Home Advertising Continues Strong Rebound in Q1 appeared first on Marketing Charts.
View ArticleUS Out-of-Home Ad Spending Recovers to Pre-Pandemic Levels
For the first half of the year, OOH ad spend totaled $4.43 billion, up 33.4% from the year-earlier period. The post US Out-of-Home Ad Spending Recovers to Pre-Pandemic Levels appeared first on...
View ArticleThe Public’s Perception of the Advertising and PR Industry Has Plummeted to a...
More people have a negative view of the industry than at any point in the past 20+ years. The post The Public’s Perception of the Advertising and PR Industry Has Plummeted to a New Low appeared first...
View ArticleNew Movers Are Open to New Brands
Good reviews, better prices, and recommendations are likely to move the needle for new movers. The post New Movers Are Open to New Brands appeared first on Marketing Charts.
View ArticleGoogle Search Ad CPLs Are Rising. Here Are Benchmarks by Industry.
CTR, CPC, CPL and conversion rate benchmarks for 23 industries. The post Google Search Ad CPLs Are Rising. Here Are Benchmarks by Industry. appeared first on Marketing Charts.
View ArticleConsumers Eye Discretionary Spending Cutbacks
Consumers will spend more on Consumer Goods but less on Leisure & Lifestyle. The post Consumers Eye Discretionary Spending Cutbacks appeared first on Marketing Charts.
View ArticleMobile’s Role Grows As US E-Commerce Hits New Heights
Mobile's share of digital commerce grew to 38% in Q4, as total e-commerce sales surpassed the $1T mark in 2022. The post Mobile’s Role Grows As US E-Commerce Hits New Heights appeared first on...
View ArticleUS Out-of-Home Ad Spend Reached A New High in 2022
Ad revenues increased by 20.7% year-over-year to reach $8.6 billion. The post US Out-of-Home Ad Spend Reached A New High in 2022 appeared first on Marketing Charts.
View ArticleSearch Ad Costs Are Rising. Here Are the Latest Benchmarks, by Industry
An analysis of search ad campaigns finds that conversion rates are falling and costs-per-lead are increasing in most industries. The post Search Ad Costs Are Rising. Here Are the Latest Benchmarks, by...
View ArticleSome Americans Are Putting Off Major Purchases
Almost 3 in 10 have put off shopping for an automobile and will wait some time before resuming their search. The post Some Americans Are Putting Off Major Purchases appeared first on Marketing Charts.
View ArticleConsumers Like to Spend on Apparel, and Will Take Their Time to Do So
More than 7 in 10 prefer to take their time when shopping for clothing online rather than get through the process as quickly as possible. The post Consumers Like to Spend on Apparel, and Will Take...
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